Privacy Policy

The Fashion House Luna greatly appreciates the trust you have given us. As your trusted partner over the past 20 years, we guarantee that we will keep the privacy of the information you have provided us.

We understand that by using our web application, you have read and agreed with the general conditions of use and sale.

On our website, all our users can regularly monitor possible changes to the general terms of use and sale and, consequently, the manner and purpose of processing personal data collected.

Our site may contain links to other sites. They are set up as a convenience of users and the Fashion House Luna does not control, nor is responsible for their exposed content and privacy policy, and waives any liability if such sites have inappropriate content, contain viruses or other harmful materials, insult or infringe copyrights.

The Fashion House Luna is not responsible for the content of the information posted by the user through personal comments left in the section "blog" or "news". We reserve the right to remove all messages containing material we consider impolite, inadequate or in any other way unacceptable. We do not consider ourselves responsible, nor are we obliged to follow the users' comments, and therefore we disclaim responsibility for the content of any announcement, whether or not it arises from copyright law, defamation, privacy or otherwise.


Right to Information

If you have any questions regarding our policy of protection of your rights or how your private information is handled, you can contact us by e-mail: or call us at +381 12 719 52 47 in the period from 08:00 to 15:00 hours every working day.

At any time, you can ask us to get to know your personal data we process, you can request their restriction, deletion, correction or data transfer.

The Fashion House Luna reserves the right to change the information displayed on any site of the site without notice at any time, and may make changes to all conditions of use.

Any changes to the terms and conditions of our business, including general business conditions and personal data processing, will be published on our website. Our registered users will have the additional privilege as we will notify them by sending an appropriate notice to the submitted email addresses. However, regardless of these benefits of registered users, we invite all users to regularly read the current general conditions of the Luna Fashion Company's business and, consequently, the purpose and manner of processing the collected personal data in the part of the website dedicated for that purpose. Any user, regardless of whether it is registered or not, may, if they wish to be informed about our privacy policy, as well as on other business conditions, send direct inquiry at or by calling +381 12 719 52 47 in the period from 08:00 to 15:00 hours every working day.


Data Privacy Protection

The Fashion House Luna, for the needs of efficient and secure business, collects the following personal data: name and surname, address and place of residence, e-mail address, contact telephone number, password in encrypted form and other data entered by users into forms on our web site The user is responsible for the accuracy of the data entered. The information we need is necessary in order to be able to deliver the products you have ordered in our online store, and to inform you of the current status of the order. We also use the data to provide support in case you need it, in the procedures of organizing prize games, and in order to improve the quality of the services and assortments we offer to our loyal customers.

Please let us know about the change of any personal data that is registered at the time of registration. In the event of a change on which we have not been notified, we are unable to be responsible for any irregularities in terms of the efficiency of the implementation of your order or delivery of our products.

The information you provided to us during your visit and / or registration in our online store is stored and processed in accordance with the internal rules of operation and security of the Fashion House Luna, with strict control over the availability thereof only to those employees who need it in order to perform their tasks effectively. The employees of the Fashion House Luna are obliged to respect the confidentiality of your data.
The Fashion House Luna will not submit the data you have given us to unauthorized third parties and will handle it them in accordance with the applicable Personal Data Protection Act. We may supply personal data to third parties exclusively in accordance with the law, authorized institutions, in accordance with the applicable legal regulations of the Republic of Serbia.



The Fashion House Luna uses cookies during your visits to our site to help you use our website to suit your needs and to search for everything you want faster and more efficiently.

An individual user is assigned a session cookie to identify and monitor the consumer basket at the beginning of the visit. The Fashion House Luna can also store other cookies on the user's computer, such as the user identification number in encrypted form (to identify the user during the next visit). Session cookies are stored in server memory only for the duration of the visit and are deleted after one hour of inactivity, while permanent cookies are stored on the user's computer for 2 years, after which they become inactive. Our cookies cannot be used to launch a program or to deliver a virus to your computer. Additionally, your personal data is stored only after obtaining your explicit consent or, if absolutely necessary, to use the offered service and access it.

Every user can at any time delete cookies from their computer or mobile device by running the appropriate option in your Internet browser.


Subscription to E-News

You can subscribe to our e-newsletter, through which we will notify you, until the end of subscription, of: new offers in our online store and retail facilities, current marketing activities, discounts for loyalty-loyalty programs, prize-winning games, special events organized by Luna Fashion House, as well as all other current events related to the Fashion House Luna. After completing the form, the user will receive a confirmation message at the specified email address. By confirming the appropriate form, until the cancellation, the user remains in the e-news of the Fashion House Luna (so-called opt-in approval). The user can, at any time, in writing, or by clicking on the Cancel button in e-newsletters or via the mobile phone in the form of a SMS request that the personal data operator permanently or temporarily stop using their personal data for direct marketing, which will be done within 15 days of days from the reception of the request.


User Registration

You can use our online store as a "Registered User" or as "Guest".

Registered users, in the registration process, transfer the requested information. Each registered user receives their username and password, which is secret and known exclusively to the user. It is necessary for the user to guarantee that their username and password will be managed solely by them, or by the person authorized by them. Each user is personally responsible for the content that they enter on our website. The ultimate buyer in our online store is exclusively the registered user, or unregistered user (guest) who buys goods for their own needs or for non-profit activity. In our online store, the customer is solely a natural person. In the event that the user registers, the Fashion House Luna will use the recorded customer’s information, until cancellation, to process customer's order, prepare other relevant offers, and for marketing analyses that will help improve our sales offerings. Data can also be used for repeated marketing. The Fashion House Luna keeps the data until cancellation or cancellation of subscription in accordance with the legal regulations of the Republic of Serbia. The user can at any time unsubscribe in writing by e-mail sent to or by clicking the Delete Account button. In the event that the user wishes to delete the user account, the e-notification must contain the following information: the message title should be the User account deletion; in the content of the message, please state the name and surname of the user, the address and the electronic address to which the user has registered; the message must be sent from the email address from which the user logged in as a registered member.


Shopping as GUEST

In case the user wants to search the site or make a purchase of any of the available products without registration, as a GUEST, the Fashion House Luna will use the entered data to process the ordered order.


Contact Forms

The user of our website can send specific questions to the Fashion House Luna by means of contact forms that are available on our website in several places or alternatively via electronic addresses. The data that the user delivers when sending the desired queries will be used to resolve the user's questions.
E-mail addresses listed on the website are not personal, but business addresses of the Fashion House Luna. Hence, they are not related to a particular individual, but the data provided in this way can be processed by different persons, all in order to quickly and efficiently resolve the user's question. By sending an email through a web form or to the addresses listed on this site, the user agrees with the general terms of use of our online store located at


Connection with Social Networks

By clicking on the icon of some of the social networks (Facebook, Instagram, Twitter etc ...) on the website of Luna Fashion House, the user can easily access our profile on the social networks they want. In addition to our profiles, the user can also access the announcements of other profiles on social networks of various content related to the Fashion House Luna.

By clicking on one of the icons offered, the social network will provide the user with effective and rapidly relevant information, all in line with user's web activities and selected preferences.


Payment Security

For the transfer of all personal data of our users, the Fashion House Luna uses SSL technology, which takes care of coding of all information sent by the order. In case you choose payment with a payment card, the card information that the user enters in the encrypted forms are transferred from the user's computer directly to the authorizing bank server.

When entering payment card information, confidential information is transmitted through a public network in a protected (encrypted) form using the SSL protocol and PKI system, as the current most advanced cryptographic technology.

The security of the data when buying is guaranteed by the payment card processor, so that the complete process of charging is carried out on the bank's website.

Checking of data is done directly between the buyer and the bank Banca Intesa ad Beograd. Payment card information is not at any time during a transaction available to our system.

Payment of all orders in the Republic of Serbia is done in dinars (RSD). If the user opts for payment by foreign issuer's payment cards, the transaction amount in dinars will be converted into the settlement currency of the Bank (EUR) according to the exchange rate of the National Bank of Serbia. When debiting your payment card, the already converted amount will be converted to your local currency, according to the rate applied by payment card operators. The price listed on the website in dinars is fixed, however, due to these conversions it may be possible to deviate from it when you translate it into local currency of issuers of bank cards or when you compare the euro price on our site with the price in euro that was applied in the billing or conversion process of euro into dinars.

Payment of all orders that are delivered outside the territory of the Republic of Serbia is done in EUR or with the conversion of the euro into the local currency that is valid in the country of delivery. In case the selected place of delivery of products is outside the territory of the Republic of Serbia, the price of the desired products will be automatically displayed in the EUR currency excluding VAT values). In this case, your payment card will be debited by the amount of the euro indicated on the invoice for the desired transaction or in the local currency converted from the amount of the euro shown on the invoice. The price listed on the site in euro is fixed, however, due to conversion, it is possible that there is a deviation from it when you translate it into local currency of issuers of bank cards or when you compare the euro price on our site with the price in euro that was applied in the billing process ie conversion of the euro in the local currency.


Personal Data Operator

The operator of all personal data is the Fashion House Luna, Baje Sekulića bb, 12000 Požarevac. Any questions about privacy and processing of personal data can be placed on the web address: or by calling us at +381 12 719 52 47 in the period from 08:00 - 15:00 every working day. If it is more convenient for you, you can contact us at the address Modna kuća Luna, Baje Sekulića bb, 12000 Požarevac.


Basic information about us:

Tax Identification Number (TIN)


Registration number (legal person, store)


Company (full name)


Name and surname of the authorized person

Jovanović Biljana

Company’s head office (street and number, place)

Baje Sekulića bb, Požarevac

Phone number of the direction

+381 12 719 52 36

Web shop phone number

+381 12 719 52 47

Email - direction

E-mail - web shop

VAT payer


Bank name

Direktna Banka A.D.

Current account number



Your Luna Fashion House!

They said about Luna....

My dress has arriwed!
My dress has arriwed!
My dress has arriwed! Wow! I have never had such a beautiful dress! Thank you! - Tanja Medan from Sweden  
Hej igen
Hej igen
Hej igen. Köper båda två. Den vita plus den marinblå. Jätte snygga. Vackert, tidlöst och väldressat med en unik trendig touch.Chic stil till både fest och vardag. Bra passform och snyggt fall.  - Alice Havlickova från Sverige
Luna är för mig kvinnligt
Luna är för mig kvinnligt
Luna är för mig kvinnligt, stil, kvalité och de underbara detaljerna som gör LUNA - Britt-Marie Tjernberg från Sverige
Detaljer, kvalitet, elegans
Detaljer, kvalitet, elegans
Vad är LUNA för mig: Detaljer, kvalitet, elegans, design, unik stil och komfort. Jag önskar er en hel del sålda klänningar och nöjda kunder som kommer tillbaka om och om igen.  Lycka till❤️ - Snežana Nena Savic /Sverige
Feminine, beautiful and unique
Feminine, beautiful and unique
Feminine, beautiful and unique - these are the words that describe Luna. Best regards, Monika from Sweden
You will keep coming back
You will keep coming back
Once you try Luna models you will always keep coming back - for every new collection. - Irena -
Shine with Luna
Shine with Luna
Wonderful, creative, business look and excellent models for all generations. Luna is a choice you will simply shine in! - Mikica -
Well done, all praise
Well done, all praise
You are perfect in models and creations. Addition to quality and beautiful design - its all praise. - Verica -
The perfect fit
The perfect fit
Beautiful materials, perfect fit.. price follows quality... all recommendations. - Mira -
Extremely kind staff
Extremely kind staff
Perfect dresses, great quality. The staff is extremely kind. All praise. - Marija -
Luna - the lady's realm
Luna - the lady's realm
Luna's shops are designed to perfection - felt like I have entered the lady's realm! - Radica -
Luna spring 2021
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