From personal and company responsibility to the generations to come, we are trying to recognize the true values and help them survive and advance. As a socially responsible company, we have organized and implemented a series of actions that promoted the traditional values we trust and share with our faithful customers, business partners and employees.
We were sponsors of numerous cultural events and humanitarian actions in local communities, as well as an initiator and donor of numerous educational and humanitarian funds.
With our traditional "Best to the Best" campaign, we have been promoting the traditional values among young people for five years in a row - primarily for girls, high school graduates in Serbia. The most successful of them received valuable gifts, but were also presented to the public as good examples in their surroundings. The action "Best to the Best" was conducted in cooperation with numerous partners - business associations, institutions, media and school representatives.